You are missing that the $68 is if you bundle it with home phone service, Television, e.t.c. If you go to Qwests website you can sign up for internet service at 12 mbps for $19.99 a month for the first 6 months. After that it is only $29.99 a month. I have never understood this. I thought that the idea of getting a bulk rate is to make the price lower than retail. Isn't this new rate only a couple of bucks a month lower than we were already paying anyway? Maybe I'm missing something, but it seems more logical for the home owners to either sign up by themselves or have the opportunity to purchase service from another provider.