Apathy usually happens for a reason. It is just another way of making the statement "what is being done sucks". So people vote with their feet. Until such a time as the system in Daybreak is fixed, people will make their own fun, have their own parties, and start their own groups. In my 15 years of planning activities and working with teams of volunteers, we rarely dealt with apathy because we had good communication and proper planning. When somebody was apathetic, it usually meant that they need to take a break.

In the case of the 5k, you may have to look deeper for the answers. Was the community apathetic about it, or are they just not real happy with the way things are going generally. The 5k is an awesome event that had the potential to grow each year, and each year the community grows. So why are there a lack of volunteers? I believe we know the answer to that question.