Have you seen the new Daybreak TV Commercial? I thought it was an interesting idea to use resident's videos. On the Kennecott side a great way to produce a commercial at minimum cost.

I'm not sure who did the final cut and approval but they seemed to have missed a couple things that folks might expect to see when visiting the community. Like, dog's running and playing off leash on community property and the T-shirt shop that closed several months ago.

I thought their billboard ad last year was interesting too. It had a man on a scooter riding into traffic on the wrong side of Daybreak Parkway with an unsecured dog at his feet. Kennecott is all about the safety.