I think the pricing is appropriate all things considering. Small shops have a very hard timecompeting with big box chains; they are forced to charge a higher price than your local (insert chain here) because they don't have the capital and recourses to be cheaper. I would rather have individual local shops charge a higher rate than brining in some big box chain, in my opinion.
I think SoDa row will be a great place when all is said and done. I think it is in everyone’s best interest to shop there. And from what I have seen, the prices at the baby boutique are in line with other similar stores around the valley. But it won’t ever be as affordable as Babies'r'us. I think we have all been spoiled with the large retailers prices.